{"id":326,"date":"2024-03-08T12:09:52","date_gmt":"2024-03-08T12:09:52","guid":{"rendered":"https:\/\/silviamanduchi.com\/the-elevator-pitch-the-startups-first-story\/"},"modified":"2024-03-08T12:09:52","modified_gmt":"2024-03-08T12:09:52","slug":"the-elevator-pitch-the-startups-first-story","status":"publish","type":"post","link":"https:\/\/silviamanduchi.com\/en\/the-elevator-pitch-the-startups-first-story\/","title":{"rendered":"The Elevator Pitch \u2013 The Startup\u2019s First Story"},"content":{"rendered":"

When explaining what Venture Capital is, I\u2019d be tempted to define its key aspects\u2014just like any
good pitch<\/em> should. But I quickly realize that to truly share the fundamentals of this industry, I need
to break down the jargon<\/em> that makes Venture Capital\u2026 well,<\/em> Venture Capital!<\/p>\n

Let\u2019s start with this word: pitch<\/em>. An investment pitch is a very brief \u201cspeech\u201d in which an entrepreneur presents their business idea. The term \u201celevator pitch\u201d comes from the idea that
this speech should be short and compelling enough to convince an investor in just a brief
encounter\u2014traditionally imagined as the time it takes to ride an elevator across multiple floors<\/em>.<\/p>\n

Now, picture yourself in New York\u2014how would you tell your startup\u2019s story from the ground floor
to the 20th floor?<\/em><\/p>\n

I find the metaphor of going up quite fascinating. The growth of a company is always an uphill
journey. If it weren\u2019t, if it were downhill instead, we\u2019d probably be picturing an elevator going
down, not up\u2014right? Taking the time to craft and refine your business idea is at the core of an entrepreneur\u2019s work, but it\u2019s also a valuable skill in many other areas. Summarizing your idea
(and, why not, your place in the world) is no small feat. It\u2019s a skill that must be trained, and it
takes countless elevator rides with different audiences before you can confidently say your pitch
is ready.<\/em> The key is to take home new insights each time and integrate them into the next pitch.<\/p>\n

At the end of this imaginary elevator pitch, the investor who has silently listened to our incredibly
short yet painfully long three minutes is expected to say something (which we almost imagine as
divine intervention). Their response could range from a blunt \u201cI\u2019m not interested; this isn\u2019t in
my investment areas\u201d\u2014which, even if true, might actually translate to \u201cwhat a terrible
idea\u201d\u2014to the other end of the spectrum: a \u201cBrilliant! Count me in! Here\u2019s my number\u201d, which,
in reality, could just mean \u201cI\u2019m acting excited, but I\u2019m not sure I\u2019ll actually invest\u201d. <\/strong><\/p>\n

And in this bizarre back-and-forth lies the true game of a founder!<\/p>\n

Best of luck on your next elevator ride! \ufffd\ufffd<\/p>\n","protected":false},"excerpt":{"rendered":"

When explaining what Venture Capital is, I\u2019d be tempted to define its key aspects\u2014just like anygood pitch should….<\/p>\n","protected":false},"author":2,"featured_media":599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[44,42,43],"class_list":{"0":"post-326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-the-lab-en","8":"tag-founders-en","9":"tag-start-up-en","10":"tag-venture-capital-en"},"_links":{"self":[{"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/posts\/326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":0,"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silviamanduchi.com\/en\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}